π Background
This enterprise account I got assigned into needed more coherent social media content for their Facebook and Instagram pages. Over my 4-month work with the agency, I helped them steadily grew social media and achieved the key engagement metrics. Here's what I implemented:
β Short-form videos
π Holiday roundups
π€ DE&I content
πΉ Coverage of site visits
π Content throwbacks
π² Sale promotion
π Content that promotes the flagship real estate site as a destination and experience
π Content worth celebrating like accomplishments, culture, and noteworthy news
π Opportunities for collaboration with influencers and brand partners to reach new audiences
π A consistent posting cadence on all social platforms to increase followers and engagement
β¨ Results
In 4 months of work, hereβs the growth by numbers:
Γ20.01%
Facebook engagement rate
Γ65.92%
Instagram engagement rate
+5.68%
grow in Facebook followers
+11%
grow in Instagram followers