Writing social media content

Writing social media content

πŸ‘€ Background

This enterprise account I got assigned into needed more coherent social media content for their Facebook and Instagram pages. Over my 4-month work with the agency, I helped them steadily grew social media and achieved the key engagement metrics. Here's what I implemented:

❓ Short-form videos

πŸŽ„ Holiday roundups

🀝 DE&I content

πŸ“Ή Coverage of site visits

πŸ”™ Content throwbacks

πŸ’² Sale promotion

πŸ“ Content that promotes the flagship real estate site as a destination and experience

πŸŽ‰ Content worth celebrating like accomplishments, culture, and noteworthy news

πŸš€ Opportunities for collaboration with influencers and brand partners to reach new audiences

πŸ—“ A consistent posting cadence on all social platforms to increase followers and engagement

✨ Results

In 4 months of work, here’s the growth by numbers:

Γ—20.01%

Facebook engagement rate

Γ—65.92%

Instagram engagement rate

+5.68%

grow in Facebook followers

+11%

grow in Instagram followers

Key Deliverables

Facebook posts

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