Writing for social media

👀 Background

This enterprise account I got assigned into needed more coherent social media content for their Facebook and Instagram pages. Over my 4-month work with the agency, I helped them steadily grew social media and achieved the key engagement metrics. Here's what I implemented:

❓ Short-form videos

🎄 Holiday roundups

🤝 DE&I content

📹 Coverage of site visits

🔙 Content throwbacks

💲 Sale promotion

📍 Content that promotes the flagship real estate site as a destination and experience

🎉 Content worth celebrating like accomplishments, culture, and noteworthy news

🚀 Opportunities for collaboration with influencers and brand partners to reach new audiences

🗓 A consistent posting cadence on all social platforms to increase followers and engagement

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✨ Results

In 4 months of work, here’s the growth by numbers:

✅<5% monthly increase in engagement rate

✅ 5.68% grow in Facebook followers

✅ 11% grow in Instagram followers

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Key Deliverables

Posts

Table of contents

• Writing for social media
• 👀 Background
• ✨ Results
• ✅<5% monthly increase in engagement rate
• ✅ 5.68% grow in Facebook followers
• ✅ 11% grow in Instagram followers
• Key Deliverables
• Posts