Here’s what I can do:
- I help in developing and running seasonal campaigns like Black Friday, or for retention efforts by converting buyers into repeat customers thru sending daily or weekly emails.
- I easily adapt to any of your email systems while scaling it with ideas for segmentation, testing, hyper-personalized offers, etc.
- I write emails (or copy) with a business-owner mindset, treating and optimizing any of your marketing channel as to boost customer relationships and lifetime value.
Case study I’m proud of: BridgeCom Systems
The work and projects I’ve had so far
Full-time roles I’ve had:
Email Marketing Specialist – BridgeCom Systems
Sep. - Dec. 2024
- Helped generate$396K BFCM revenue by executing 4-week email campaign that includes 2 VIP early-access sequences, 3 thematic weekly sales, and 20+ daily targeted emails.
- Boosted monthly retention revenue 39% (from $41K to $57K) through testing 4 customer segments, optimizing send times, and creating personalized offers.
- Increased average customer value from $254 to $292 using strategic product bundling and upselling in bi-weekly campaigns.
- Improved email engagement 7.72% across weekly campaigns by simplifying copy for mobile-first customers, adding conversion-focused CTAs, and testing layouts.
- Grew active subscriber base from 57K to 76K in 4 months through customer-specific triggers and optimized opt-in forms.
Email Copywriter – Cause Fulfilled LLC
Aug. - Oct. 2023
Created 6-8 daily email campaigns for 7 different DTC brands, driving 15% higher engagement and meeting 100% ESP compliance. Then built 3 tracking systems that captured KPIs weekly.
Brand Copywriter – The Huddle Room
Apr. - Aug. 2022
Brand Copywriter – Xiklab Digital Agency
Mar. - Aug. 2022
Shopify Partner – Hello Happy Skin
May - Dec. 2021
Copywriting projects in between:
- Redesigned e-commerce skincare website over 4 weeks, increasing page views and session duration by 31% and conversion rates by 7%; created new 6 welcome email series that boosted click-through rates up to 27%.
- Built a lead-generation funnel for a digital marketing agency within 45 days including opt-in landing page, scheduling sales page, and 8 emails, to market their 2 new white-glove services of ClickFunnels 2.0 migration.
- Optimized 5 webpages for a luxury wedding photographer in less than 30 days, implementing a content makeover, adding SEO meta descriptions, title tags, and targeted 5 high-value local keywords aiming to increased organic traffic and Google Business Profile views.