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John Sahagun resume

Here’s what I can do:

  • I help in developing and running seasonal campaigns like Black Friday, or for retention efforts by converting buyers into repeat customers thru sending daily or weekly emails.
  • I easily adapt to any of your email systems while scaling it with ideas for segmentation, testing, hyper-personalized offers, etc.
  • I write emails (or copy) with a business-owner mindset, treating and optimizing any of your marketing channel as to boost customer relationships and lifetime value.
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Case study I’m proud of: BridgeCom Systems

The work and projects I’ve had so far

Full-time roles I’ve had:

Email Marketing Specialist – BridgeCom Systems

Sep. - Dec. 2024

  • Helped generate$396K BFCM revenue by executing 4-week email campaign that includes 2 VIP early-access sequences, 3 thematic weekly sales, and 20+ daily targeted emails.
  • Boosted monthly retention revenue 39% (from $41K to $57K) through testing 4 customer segments, optimizing send times, and creating personalized offers.
  • Increased average customer value from $254 to $292 using strategic product bundling and upselling in bi-weekly campaigns.
  • Improved email engagement 7.72% across weekly campaigns by simplifying copy for mobile-first customers, adding conversion-focused CTAs, and testing layouts.
  • Grew active subscriber base from 57K to 76K in 4 months through customer-specific triggers and optimized opt-in forms.

Email Copywriter – Cause Fulfilled LLC

Aug. - Oct. 2023

Created 6-8 daily email campaigns for 7 different DTC brands, driving 15% higher engagement and meeting 100% ESP compliance. Then built 3 tracking systems that captured KPIs weekly.

Brand Copywriter – The Huddle Room

Apr. - Aug. 2022

Brand Copywriter – Xiklab Digital Agency

Mar. - Aug. 2022

Shopify Partner – Hello Happy Skin

May - Dec. 2021

Copywriting projects in between:

  • Redesigned e-commerce skincare website over 4 weeks, increasing page views and session duration by 31% and conversion rates by 7%; created new 6 welcome email series that boosted click-through rates up to 27%.
  • Built a lead-generation funnel for a digital marketing agency within 45 days including opt-in landing page, scheduling sales page, and 8 emails, to market their 2 new white-glove services of ClickFunnels 2.0 migration.
  • Optimized 5 webpages for a luxury wedding photographer in less than 30 days, implementing a content makeover, adding SEO meta descriptions, title tags, and targeted 5 high-value local keywords aiming to increased organic traffic and Google Business Profile views.