Ads on a tiny budget

A small budget didn’t stop us from doing creative ads.

Problem

Hello Happy Skin had this classic problem. They were drowning in a sea of "me-too" skincare brands. Everyone's selling organic. Everyone promises glowing skin.

So the cold traffic wasn't converting. Their CPAs were through the roof.

Insight

We stopped talking about ingredients. Instead, I spent two weeks surveying their customers. Turns out, their buyers weren't just looking for skincare. They were exhausted moms wanting five minutes of self-care between diaper changes and Zoom calls.

Solutions

So we repositioned completely. Our scripts acknowledged real life instead of preaching perfection. Our copy sounded like love letters to tired moms instead of centering around the ingredients. We didn’t change the product, just the way how we talked about them.

Hooks

The visual & verbal elements that show “the two-minute routine for overachievers”, “stealing moments for yourself”, “You know that guilty feeling when you fall asleep in your makeup... again?”, etc.