How we did our Black Friday? Start even before November

How we did our Black Friday? Start even before November

BridgeCom Systems hired me to improve their email marketing performance across their HubSpot stack. Over three months, we implemented targeted segmentation strategies, crafted conversion-focused campaigns, and built data-driven automations that transformed their BFCM performance. The result? We unlocked email's full potential as a revenue driver for this Inc. 5000 communications leader.

Key results:

$387K+

BFCM revenue

+$21K/mo.

Email attribution

7.25%

Boost in AOV

11.8%

Lift in CTOR

Background:

BridgeCom Systems, a profitable communications equipment provider operating for over two decades, recently earned recognition on the Inc. 5000 list. Despite their market leadership in land mobile radio and RoIP solutions, their email marketing lacked the strategic foundation needed to capitalize on seasonal opportunities and customer retention potential. With BFCM approaching and growth targets to hit, BridgeCom partnered with me to transform their approach.

Our approach:

To maximize BridgeCom's email marketing performance, we implemented a comprehensive strategy built on three core pillars:

✍️ Daily engagement

We revamped BridgeCom's daily email campaigns to create systematic touchpoints that educate new subscribers about product benefits while maintaining engagement with existing customers. Personal touches and rapid follow-up sequences became the foundation for improved customer satisfaction and retention rates.

✍️ Community-driven retention strategy

BridgeCom's loyalty program extends beyond traditional points systems—it builds habits and community through strategic giveaways, contests, and educational webinars. We crafted email sequences that complement this program, maintain consistent brand presence, and keep BridgeCom top-of-mind throughout the customer lifecycle.

We also implemented feedback collection systems to identify satisfaction drivers and uncover product opportunities, strengthening BridgeCom's brand value across their customer base.

✍️ Data-powered BFCM execution

Our team leveraged comprehensive customer data to build a targeted 2024 BFCM strategy. We created exclusive opt-in lists, developed emails based on customer-preferred products, and built dedicated landing pages with personalized recommendations and strategic testimonials… generating exceptional seasonal performance.

Key takeaways:

✍️ Segment your list for optimized BFCM

Strategic customer data analysis and exclusive opt-in lists generated $387,656 in seasonal revenue, proving that targeted approaches outperform broad campaigns by significant margins.

✍️ Use emails to engage too

Systematic touchpoint optimization scaled monthly email attribution from baseline to $21K, demonstrating that consistent engagement frameworks create predictable revenue streams.

✍️ Build community to boost retention

Loyalty program integration through strategic email sequences increased AOV by 7.25% while building sustainable customer relationships beyond transactional interactions.

Some of our work:

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